Landing Page Conversion UX
Stop guessing why traffic isn't converting. Audit your landing page against these high-impact CRO heuristics to find the leaks.
Above the Fold
Does the H1 clearly state WHAT the product is and WHO it's for within 3 seconds?
Vague, clever headlines confuse users. 'Increase Revenue by 20%' > 'Empowering the Future'.
Is there a clear, high-contrast Call to Action (CTA) visible without scrolling?
Also known as the 'Primary Action'. It should stand out from all other elements.
Trust & Proof
Are there logos of trusted customers or a strong testimonial near the top?
People follow the crowd. 'Trusted by 10,000+ teams' adds immediate credibility.
Does the copy immediately address the user's biggest objection or fear?
E.g. 'No credit card required', 'Cancel anytime', or '14-day money back guarantee'.
Friction & Usability
Are touch targets (buttons, links) at least 44x44px for mobile users?
Tiny buttons cause misclicks and frustration, directly tanking mobile conversions.
Are forms limited to ONLY strictly necessary fields?
Every additional field drops conversion by ~10%. Remove 'Phone Number' if you don't call them.
Does the visual hierarchy guide the eye directly to the conversion point?
Use whitespace, directional cues (arrows, imagery looking at the CTA), and contrast.
Does the Largest Contentful Paint (LCP) happen under 2.5 seconds?
Speed = Revenue. Bounce rates soar across mobile connections if pages are bloated.
Conversion Health Score
Complete the checklist to see final score.
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