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Stop guessing why traffic isn't converting. Audit your landing page against these high-impact CRO heuristics to find the leaks.
Vague, clever headlines confuse users. 'Increase Revenue by 20%' > 'Empowering the Future'.
Also known as the 'Primary Action'. It should stand out from all other elements.
People follow the crowd. 'Trusted by 10,000+ teams' adds immediate credibility.
E.g. 'No credit card required', 'Cancel anytime', or '14-day money back guarantee'.
Tiny buttons cause misclicks and frustration, directly tanking mobile conversions.
Every additional field drops conversion by ~10%. Remove 'Phone Number' if you don't call them.
Use whitespace, directional cues (arrows, imagery looking at the CTA), and contrast.
Speed = Revenue. Bounce rates soar across mobile connections if pages are bloated.
Complete the checklist to see final score.
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