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A fast, consistent way for leaders to compare bets when reach data is not yet available.
Score bets quickly when reach data is unavailable. A useful first pass.
ICE is directional. Keep the scale consistent across the items you compare.
Live output
# ICE Prioritization | Rank | Initiative | Score | Impact | Confidence | Effort | | ---: | --- | ---: | ---: | ---: | ---: | | 1 | Self-serve export | 24 | 6 | 8 | 2 | | 2 | Reduce checkout friction | 18.67 | 8 | 7 | 3 | | 3 | New admin dashboard | 5.63 | 9 | 5 | 8 | _Use this score as a conversation starter. Validate strategic fit, dependencies, and opportunity cost before committing._
A structured starting point. Pair it with customer evidence and a named decision owner.
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